In the past two years, which part of the food and beverage product formulation has been focused on? Proteins, plant ingredients, fiber tapes... What are the new hotspots in the industry in the face of a growing food market?

From July 2020 to June 2022, global high protein food and beverage launches will increase by 4%. By form, sports powders dominate (28% of NPD), followed by sports bars (11%), cereal and energy bars (10%), yogurt (8%) and snack nuts and seeds (8%).

Global dairy and beverage launches are decreasing, down 3% year-over-year compared to launches from Q2 2020 to Q1 2021 and Q2 2021 to Q1 2022. The top sub-categories for global dairy launches between Q2 2021 and Q1 2022 are dairy ice cream and frozen yogurt (20%). On packaging, convenience packaging (26%), ethical packaging (20%) and convenience ready-to-eat (11%) rank highest among global dairy launches from Q2 2021 to Q1 2022.

For a long time, plant-based has been regarded as an important trend of food and beverage in the future. Many brands have joined the battle one after another, and the popularity of plant-based track continues to rise. The "2022-2028 China Plant-Based Industry Development Trends and Investment Prospect Analysis Report" released by Zhiyan Consulting shows that the global plant-based market value reached US$18.5 billion in 2019, an increase of US$4.3 billion from 2018 and a year-on-year increase of 30.3% , It is estimated that by 2024, the global plant-based scale may exceed 35.5 billion US dollars, becoming a key development area of ​​the new consumer market.

The use of botanical ingredients in food and beverage launches is also increasing globally. In 2021, the top category for global product launches tracking plant-based ingredients will be sauces and dressings (14%). In 2021, garlic (25%) was the leading component of the botanical ingredients tracked.

Globally, the use of fiber-fortified claims in food and beverage products is decreasing, with year-on-year declines compared to products between Q4 2020 and Q3 2021 and Q4 2021 to Q3 2022 6%. The largest category of global product launches tracking fiber fortification claims between Q4 2021 and Q3 2022 is baked goods (21%).

Oats (19%) are the leading ingredient for fiber-fortified claims in food and beverage products between Q4 2021 and Q3 2022. Among global product launches tracked from Q4 2021 to Q2 2022, the highest rankings for fiber-fortified claims were protein source (39%), gluten-free (27%) and additive/preservative-free (27%) %).

Globally, increasing use of reducing sugar claims in food and beverage product launches, relative to product launches from Q4 2020 to Q3 2021 and Q4 2021 to Q3 2022 Compared with the same period last year, it increased by 13%. The largest category of global product launches tracking low sugar claims between Q4 2021 and Q3 2022 is soft drinks (19%).

In Q4 2021 – Q3 2022, granulated sugar (65%) was the dominant ingredient in reducing sugar claims tracked. The preferred positioning for global product launches tracked in Q4 2021 – Q3 2022 is additive/preservative-free (29%), gluten-free (23%) and vegan (17%).